Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

A one-day accelerator for your marketing career

Join 500+ top marketers from around the world at Spotlight, Semrush's first-ever conference, October 30th in the beautiful city of Amsterdam. For every challenge you face, there's a marketer who has already solved it. For a limited time, snag 20% off on your tickets with discount code ACADEMY20.

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Earn Your Certificate from Semrush Academy

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Popular Online Courses and Webinars

Semrush Academy: Building a Customer Persona

Course

Semrush Tools

Marketing

Sales

15 lessons

50 minutes

Certification

Building a Customer Persona

Customer personas are fictional profiles that represent your target market, based on in-depth research. Used by marketers and designers, these personas help visualize the audience and include various elements like images and statistics to make them realistic. This free course will show you how to build the dynamic Customer Persona, allowing for a rich blend of text, visuals, and more to effectively capture customer insights.
Influencer Marketing Campaigns for Beginners

Course

Business

Content Marketing

Social Media

E-commerce

Semrush Tools

Marketing

Sales

20 lessons

1 hour

Certification

Influencer Marketing Campaigns for Beginners

Influencer marketing is one of the most effective marketing strategies today. It's also hard to get right. In this free course, Nicole Ponce, Head of Influencer Marketing at Semrush, shares her simple and effective method for planning and launching an influencer marketing campaign that drives results. This course also includes a bonus lesson on Employee Advocacy Programs by marketing expert Kate Busby.