AI courses and certificates to future-proof your marketing strategy

Unlock cutting-edge pathways to engage audiences through AI courses. Learn how to make your marketing efforts more dynamic, targeted, and impactful with transformative technology.

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AI courses and certificates to future-proof your marketing strategy

Why learn AI in marketing?

Learning AI in marketing opens up a world of possibilities for enhancing customer engagement, optimizing marketing operations, and driving growth.

How does AI work?

AI works by using algorithms and machine learning, analyzing patterns in data to make decisions or predictions, and improving its accuracy over time.

What skills will you acquire?

Excel at data analysis, machine learning concepts, AI-related tools and platforms, and strategic thinking to revolutionize your marketing strategies.

Become an AI-Powered Marketer

Course
AI
Michael Olaye

Led by Michael Olaye, recognized by AdAge as one of the leading authorities in AI in Marketing, this course covers the most practical and immediate ways marketers can save time with GenAI. You will leave with an actionable playbook to using AI in your job today.

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Become an AI-Powered Marketer

Stay ahead of the curve with our Academy experts

Semrush Academy: How to Become an AI-Powered Marketer Course
AI
Marketing
Michael Olaye

15 lessons

1 hour

Certification

Become an AI-Powered Marketer

Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.
how-to-create-ready-to-rank-content
Content Marketing
Semrush Academy

12 minutes

How to Master AI: Your Quick Guide to Creating Ready-to-Rank Content

This free tutorial is tailored for small business owners and solopreneurs looking to use AI to create high-quality, SEO-rich articles for their blogs, easily elevate blog visibility, and drive organic traffic. You’ll dive into leveraging ContentShake AI—Semrush’s smart AI writing tool.
generate-traffic-with-ai
SEO
Brian Dean

7 minutes

How to Use AI to Write Traffic-Generating Content

Unlock the potential of AI in content creation to ensure meaningful engagement with your customers. Explore how AI adds value to the traffic generation process.

FAQ

AI courses are designed for a broad audience, including marketing professionals seeking to leverage AI technologies to enhance their strategies, business owners aiming to integrate AI into their operations for improved efficiency and insights, students and recent graduates who want to add cutting-edge skills to their resumes, and anyone with a curiosity about artificial intelligence and its applications in various industries.

These courses cater to individuals at all levels of expertise, from beginners with no prior knowledge of AI to intermediate learners looking to deepen their understanding and application of AI concepts.
No, you do not need a technical background to enroll in an AI course. Many AI courses, especially those designed for beginners and non-technical professionals, start with the basics and gradually introduce more complex concepts in an accessible manner.

Semrush Academy’s courses often focus on understanding AI's applications and implications rather than delving deeply into the technical aspects.
Yes, by acquiring knowledge and skills in AI, you position yourself at the forefront of technological innovation, making you more valuable to employers and clients in a rapidly evolving job market. Learning AI can open up new job opportunities in various fields, enhance your ability to implement cutting-edge marketing strategies, improve decision-making, and increase efficiency and effectiveness in your work.
There's a variety of options available when it comes to AI courses, ranging from free to paid offerings. Each platform offers a blend of fundamental and advanced concepts, and many extend certification upon completion. The choice between free and paid courses largely depends on the specific platform and course content you want.

Here at Semrush Academy, we offer free AI courses. These resources are curated to provide you with essential knowledge, hands-on skills, and invaluable industry perspectives, offering a pathway to excel in marketing without any financial commitment.

Enrolling in a Semrush Academy course is a simple process. To enroll in a course, follow these steps:

  1. Visit the Semrush Academy page
  2. Browse the available courses and select the one you are interested in
  3. Click on the course to access its dedicated page
  4. On the course page, you will find detailed information about the course content, duration, and any prerequisites
  5. Look for the “Enroll” or “Start learning” button and click on it
  6. If you already have a Semrush account, log in to proceed; otherwise, create a new account by providing the required information
  7. After logging in or creating an account, you will be enrolled in the course, and you can start learning immediately

Absolutely! Semrush Academy offers a lesson on our AI writer tool, ContentShake AI: How to Master AI: Your Quick Guide to Creating Ready-to-Rank Content, where you’ll learn how to generate SEO-friendly content and optimize it for organic traffic and engagement.