BellaVix

Challenge

Product Selection Challenges: Virtual Bundles The biggest challenge with Virtual Bundles is selecting the right products. Not all are a good fit for this feature. Clients: A: Journals B: Supplements C: Supplements D: Beauty E: Sun protection F: Maternity & Postpartum G: Men's Grooming H: Supplements

Solution

We began with Market Basket Analysis to select 2-5 products for each bundle. We optimized campaigns, using various ad types, including Sponsored Products, Headline ads, and Display Ads. Measure results over time. Requirements: FBA inventory and brand registration. Bundles offer attractive discounts.

Result

Longer bundle availability boosts revenue. Clients D (beauty) and E (sun protection) excelled with 17-month bundles, while Client A (journals) performed well in 11 months. Generous discounts led to success. Client A's bundles made up 12% of total sales, Client D over 8.5%.

Challenge

Compliance restraints impacted the account's performance. Despite these challenges, our client sought sales improvement. The brand launched on Amazon in 2021, and by Q1 2023, they were ready to prioritize growth and address the lack of prior attention to the account.

Solution

Understanding your brand and audience is key. This brand had never tested promotions. We implemented 20%-25% coupons and Buy More, Save More campaigns and ran multiple iterations to figure out which works best.

Result

By implementing 20%-25% coupons and Buy More Save More campaigns, we achieved a 168% increase in sales for a brand that had never tested promotions before. Understanding the brand and target audience was key to this success.

Challenge

Increasing Visibility The client had a good presence on social media, but again, competitors were even stronger in that aspect. The client’s goal was to achieve constant growth in the niche on Amazon and make Amazon their largest sales channel.

Solution

To achieve rapid growth and make Amazon their largest sales channel, we focused on top-performing P.ASINs. We conducted extensive keyword research, created targeted non-branded keyword campaigns, and launched defensive branded keyword campaigns to prevent competitors from taking sponsored placements

Result

Our full-funnel approach led to significant results. We successfully moved the audience from awareness to consideration and purchase stages, resulting in: - New customers: +37% - Potential new customers: +29% - Overall customers: +17% Sales grew from $4,070 in September to $21,685 the following year