Blueprinted Digital

Challenge

Forhair, a leading hair restoration company founded by Dr. John Cole, saw a significant decline in website traffic, dropping over 70% in recent years. This decline was attributed to a lack of organic rankings for key business keywords and increased competition. The website’s outdated design, poor user experience, ineffective planning, unengaging content, and subpar server performance further contributed to the issue.

Solution

To tackle the challenges facing Forhair's online presence, we executed a digital transformation strategy. We optimized the website for core business keywords through on-page SEO and content enhancements to boost organic rankings. The website was redesigned with a modern, user-friendly interface and improved navigation for a better user experience. We also created engaging content tailored to the target audience and enhanced server performance for faster load times.

Result

Our digital transformation strategy produced remarkable results in six months. By optimizing the website for core keywords, redesigning the user experience, revamping the content strategy, and enhancing server performance, we addressed key issues affecting Forhair's online presence. This led to a 220% increase in organic traffic, significantly boosting Forhair's visibility in the hair restoration industry and improving lead generation and conversions, ultimately supporting sustained success.

Challenge

Badre Law's founder, Daniel Badre, faced significant online challenges that hindered his law firm's digital presence. The firm's website suffered from a tarnished reputation due to numerous low-quality backlinks, negatively impacting search engine rankings. Additionally, the lack of a cohesive SEO strategy and outdated website design contributed to poor user experience and engagement, resulting in diminished online visibility and lead-generation opportunities.

Solution

Our comprehensive approach began with a thorough backlink analysis and cleanup, removing harmful backlinks to restore the firm's online reputation. We then conducted extensive SEO research and strategic planning, identifying targeted keywords and developing a robust content strategy. This involved optimizing existing content, creating new, high-quality, legally informative resources tailored to the firm's target audience, and launching a new, user-friendly website with a modern interface.

Result

The impact was transformative. Within months, the firm's SERP improved significantly with top positions for multiple targeted keywords. This surge in organic visibility led to a substantial increase in website traffic and lead generation. The engaging website and informative content fostered trust and credibility, positioning Badre Law as a trusted legal resource. Ultimately, our efforts empowered the firm to establish a strong online presence, attracting a steady stream of potential clients.

Challenge

OXFAM, a leading nonprofit, aimed to boost online donations via Google Grants but faced hurdles due to limited expertise in managing and optimizing campaigns. They struggled to fully utilize the grant budget, connect with their target audience, and increase donations. Challenges included navigating complex campaign management, refining audience targeting, and optimizing ads, which hindered their ability to effectively support charitable initiatives.

Solution

We provided a comprehensive solution to help OXFAM maximize Google Grants advertising. By managing and optimizing campaigns strategically, we created high-converting, mobile-friendly landing pages for each donation module, ensuring a seamless user experience. Additionally, we launched targeted campaigns across platforms like display networks, retargeting, and YouTube ads to effectively engage OXFAM's audience based on their behaviour and interests.

Result

Our collaboration delivered impressive results for OXFAM. Their donation campaigns achieved a 2.3% conversion rate, exceeding non-profit industry standards. Continuous optimizations reduced CPA, maximizing their ad budget's impact. Overall, donations increased by over 40%, empowering OXFAM to support more communities globally. Beyond driving funding, these campaigns also raised vital awareness of OXFAM's mission and work worldwide.