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New York, New York, United States
1-9
2016
BlueWing is a digital marketing agency founded in 2016 that specializes in helping nonprofits drive digital fundraising and audience development using paid search and social media. Over the last eight years, BlueWing has worked with dozens of nonprofits, including the Innocence Project, Vilcek Foundation, Your Music Your Future, Jed Foundation, Advanced Education Research and Development Fund and many more.
BlueWing's ideal clients are mission-driven organizations that want to maximize an annual paid media budget of $50,000 or more to grow their email list, drive website traffic, improve brand awareness, and convert one-time and recurring donations.
BlueWing was founded by Steven Aguiar. Steven is a full-stack digital marketer with deep experience using digital marketing to drive positive outcomes for businesses and mission-driven organizations. After graduating from Brown University, Steven oversaw digital marketing at MTV Hive, The FADER and The Players' Tribune. He is a Facebook, Google and HubSpot-certified professional.
$5,000
2020
12 months
Challenge
Music composers are increasingly being squeezed out from receiving royalty payments for their work by corporate media companies and streaming services. Your Music, Your Future is a nonprofit launched in early 2019 to help music composers buck this trend and get fairly compensated for their work.
Solution
In just several weeks, we designed and coded the Your Music, Your Future website and got a paid and organic social media program in place. YMYF now has an audience of over 15,000 newsletter subscribers and a growing community on social media.
Result
The strength of this community was tested in December of 2019, when Discovery Networks announced they would be cutting royalty streams for music composers with existing contracts.
$10,000
2024
12 months
Challenge
The Innocence Project struggled to grow its audience in a systematic way, beyond what PR placements and organic social hustle could provide.
Solution
We built a paid media growth engine that connected audiences to the organization’s mission, and pulled paid through to all aspects of the Innocence Project’s communications strategy.
Result
To date, this integrated program has added over 150,000 emails to the organization’s database, recruited over 150,000 legislative advocates, and achieved a 292% return on ad spend by turning new donor recruits into givers.
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