DYRE Marketing

Challenge

Before partnering with DYRE Marketing, the eCommerce decking supply store faced significant challenges with their previous marketing agency. They received inaccurate reporting and had no clear insights into where their sales originated or how their budget was being spent. With no transparency, they struggled to measure success or make informed decisions, leaving their digital marketing efforts inefficient and costly.

Solution

Our solution was to develop an efficient marketing plan to boost sales and revenue. We created a detailed strategy focused on optimizing their Google Ads by testing different approaches to maximize performance. Additionally, we registered the client with Google Merchant and ensured all their products were approved. These efforts provided better visibility and targeting, driving their growth and significantly improving their return on investment.

Result

The results were outstanding: in less than 6 months, we increased their sales by 350% while working with an even lower budget than before. Our refined strategies not only boosted sales but also reduced costs, delivering exceptional performance. With careful optimization of their Google Ads and streamlined efforts across SEO, we kept their cost per click under $0.60, all while maintaining a strong ROI. This success demonstrates the power of a well-executed, data-driven marketing plan.

Challenge

The company faced several challenges with their outdated website, which lacked modern functionality and was difficult to manage. The site had poor SEO, resulting in low search engine visibility, and its slow speed caused a frustrating user experience, leading to high bounce rates. Additionally, the site was not optimized for mobile devices, which limited their reach to potential customers. Without an efficient way to update content, they struggled to keep the website fresh, hindering growth.

Solution

We built a fully custom website tailored to their specific needs, complete with a user-friendly administration panel, making it easy for them to manage content and updates in-house. Along with this custom build, we optimized the site for SEO, improved speed, and ensured it was mobile-responsive. The design was built to enhance user experience and drive more traffic.

Result

The custom-built website with its intuitive admin panel allowed our client to easily manage their site, leading to a 40% increase in inquiries. Additionally, the site’s improved SEO performance boosted rankings for roofing-related keywords, and the mobile optimization resulted in a 20% increase in conversions. The tailored solution helped them grow their business more efficiently.

Challenge

After working with five different marketing agencies and seeing no results, the client was frustrated. They had no useful reporting or understanding of what was happening with their marketing. Their website wasn’t attracting organic traffic, and they were uncertain if their previous efforts had made any difference.

Solution

We implemented a targeted SEO strategy focused on long-tail keywords with high search volume and low competition, specifically chosen to drive relevant traffic. A content plan, centered around engaging blogs, was created to improve organic search visibility. By optimizing the website structure and producing high-quality content, we increased the site's page authority and ensured continuous growth in organic traffic, keyword rankings, and overall lead generation.

Result

The SEO strategy led to outstanding results. Organic traffic increased by 3,289%, with a 323% boost in organic keywords and a rise in page authority from 10 to 15. Backlinks grew by 145, and the company saw 460 more organic form submissions compared to the previous year. These improvements significantly enhanced online visibility and generated a steady stream of qualified leads, setting the business up for long-term growth.