Kingsberry

Challenge

In order to always find the right match between Geysen's technicians and their clients, they are constantly looking for new technical profiles. Before 2024, Geysen mainly worked in the traditional way: temporary employment agencies, applicants who came in organically and send a message to the suitable profiles via LinkedIn. Geysen's recruiters continuously searched in the same pool of technicians, which limited the inflow of candidates.

Solution

To reach the right people, we prefer an omnichannel approach. Through Google Ads we reach people with active interest, with social media ads we focus on latent job seekers. We also optimize the vacancy texts and advertisement texts to always achieve the best results. With a targeted strategy, vacancy marketing is much more cost-effective and effective than collaborations with recruitment firms or vacancies on general job sites such as Indeed or Jobat.

Result

After eight months, eleven new technicians have already started. The digital efforts are also felt outside of the company through word of mouth: a technician spoke to a Geysen employee friend after our advertisements passed by on his Facebook feed.

Challenge

Microtron, an international IT company, was looking for more online visibility and qualitative leads. Due to the complexity of their product, this is quite a challenge to fine-tune the positioning. However, Kingsberry managed to convince them with a clear and accurate business analysis and a clearly developed B2B online marketing strategy.

Solution

The complex structure of this IT solutions specialist had to be translated to specific target groups in order to open up new markets, generate more website visitors and leads and expand their existing market share. The chosen multichannel approach with blogs, e-mail campaigns, Google Ads, Facebook Ads and Linkedin Ads quickly bore fruit.

Result

Today, Microtron is the market leader in the distribution of electromagnetic radiation measuring equipment, and lead generation in the entire Benelux region is smooth and consistent. Thanks to Kingsberry, the company can focus on what they are good at: developing new products and working with their customers. Online marketing is no longer a concern for Microtron, but is fully entrusted to Kingsberry.

Challenge

Cube Lockers was no longer satisfied with the results achieved by existing online campaigns. There were visitors to the website, but not the right visitors. Private individuals looking for a locker in the storage room regularly visited the website, with great disappointment. In addition, the quality of the contact requests could also be improved.

Solution

We adjusted the bidding strategy, keywords and keyword combinations. Cube Lockers could therefore be found more easily by the right online searchers by selecting keywords that match their search behavior, needs or problems. We also focused on different versions of ad texts and optimized the existing ads towards the most performing ad. In addition, we also provided further support via display banners retargeting.

Result

The result was a huge improvement in contacts and quotation and project requests. For the same budget there were better results and larger projects that Cube Lockers was allowed to execute.