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New Perspective Marketing

New Perspective Marketing

Driving growth for innovative B2B brands
5

Worcester, Massachusetts, United States

10-49

2003

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New Perspective is a dynamic growth marketing agency with more than two decades of experience based outside of Boston, MA.

We help climatetech, agritech, renewable energy and manufacturing businesses succeed in the digital age.

Our expertise includes demand generation, strategic planning, brand building, website design, HubSpot marketing, digital transformation, and content marketing. 

Our team is smart, hungry, and committed. We don’t take the reins and send you back to your office. We partner and collaborate. We listen. We look for the sweet spots.

We conduct thorough, well-calibrated research to best assess the market and your needs, delivering data-driven strategies that square with company objectives and catalyze growth.

We’re creative by nature but relentlessly pragmatic — our goal is to get you the leads and revenue you need and the competitive advantage you deserve.

By leveraging our knowledge and skills, we enable businesses to achieve stronger pipeline performance and drive top-line growth.

Budget per project
$5,000 - $10,000
Project duration
  • 3-6 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.

Solution

We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning, and digital tool stack setup: Corporate Rebrand, Inbound Marketing Strategy, Continuous Website Improvement, Launchpad Website, Advanced SEO work.

Result

Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.

Challenge

1) Fully Support Complex Sales Cycle 2) Revamp Website to Attract & Convert Leads 3) Create Trust and Confidence

Solution

Demand Generation Plan Content Marketing Engine Effective Lead Tracking New Website Built On HubSpot CMS Hub

Result

With our help WindESCo grew qualified leads 113% quarter over quarter. New Perspective is working with WindESCo on an account-based marketing approach and developing new content to speak to new personas within the target verticals as the brand expands its thought leadership influence.

Challenge

As a new, venture capital-funded company, Living Greens Farm needed to achieve a number of business objectives in a short timeframe while managing the expectations of investors, retail partners, and consumers. They had two distinct goals: Increase Qualified Traffic & Increase Brand Awareness.

Solution

Living Greens wanted to leverage enthusiastic word of mouth and consumer demand to drive new retail partnerships. We provided them with: Content Engine, SEO, Video Content, Social Media management, Sales & Marketing Alignment.

Result

With the launch of the new website & integrated marketing strategies including targeted inbound marketing tactics, thousands of leads were converted into loyal customers. We’ll let these numbers speak for themselves: 297% Increase in conversion rate (YoY) and 154% Incr. in lead generation

Our clients
Our awards
Worcester, Massachusetts, United States agency New Perspective Marketing wins Google Partner Agency award
Worcester, Massachusetts, United States agency New Perspective Marketing wins HubSpot Platinum Partner Agency award
Worcester, Massachusetts, United States agency New Perspective Marketing wins Clutch Top Company Massachusetts 2022 award
Worcester, Massachusetts, United States agency New Perspective Marketing wins HubSpot Onboarding Accredited Agency award
Worcester, Massachusetts, United States agency New Perspective Marketing wins Top 1000 Global Clutch Businesses 2022 award
Worcester, Massachusetts, United States agency New Perspective Marketing wins Top 1000 Global Clutch Businesses 2023 award
Reviews

4.5

average rating based on Google reviews
Kelly Mahanon
Apr 10, 2024

Working with New Perspective has been exceptional. Their team really knows their stuff when it comes to digital marketing. They have helped our business grow online by increasing our lead flow and they made our website shine. Plus, their focus on sustainability was a nice + for me personally. Communication flows efficiently which has made working with them feel smooth. Highly recommend them if you're looking to work with a firm that listens well and supports measurable growth.

Clémence Devingt Craganon
Mar 14, 2022

During our initial meeting with New Perspective, we knew they were a perfect fit for us based on their experience, their adaptability in working with a worldwide company headquartered in France, and their quick understanding of our business and challenges. The strategic process was well-documented and organized to ensure all parties were on the same page at all times. Their approach was creative, collaborative and pragmatic, and the knowledgeable team helped us focus on our end goals the whole time. The redesigned website is a big improvement over the old site. It is mobile responsive, user-friendly, attractive, has conversion points, and our traffic has increased dramatically. With New Perspective’s “problem solver” approach and continuous support, we were able to launch a beautiful website and create an entire inbound marketing strategy from scratch to help us increase our brand awareness and generate leads. I would recommend New Perspective without hesitation! Besides being very friendly, they are knowledgeable and professional. Thanks to everyone on the team for their awesome support and all the fun we’ve had so far.

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