Pluma Negra Software Studio

Challenge

Landing needed an efficient, scalable solution to analyze property data and adjust rental prices in real time. Their existing process struggled to keep pace with frequent market fluctuations, leading to missed opportunities and time-consuming manual updates.

Solution

Pluma Negra developed a custom data processing tool to gather real-time market information, integrating it directly into Landing’s system. This tool streamlined data analysis and enabled real-time pricing updates by analyzing vast datasets, ensuring prices remained competitive and aligned with market trends.

Result

The solution increased Landing’s pricing efficiency by 70%, reduced manual efforts by 85%, and allowed them to capitalize on market shifts instantly. The enhanced data analysis process provided Landing with a competitive edge, increasing occupancy rates and optimizing revenue management across their property portfolio.

Challenge

Hágalo Home Center needed a robust eCommerce platform tailored to the hardware retail industry. They sought a streamlined solution to manage third-party sales channels, optimize digital pricing, and implement customer acquisition strategies. Limited integration with existing ERPs created inefficiencies in inventory and price updates.

Solution

Pluma Negra developed an advanced eCommerce solution integrated with ERPs like EPICOR, enabling seamless inventory and price control. The project also included creating a digital sales strategy, expanding their reach through targeted campaigns and third-party marketplaces, and implementing automated pricing tools for real-time adjustments.

Result

Within six months, Hágalo saw a 65% increase in online sales, with inventory accuracy rising to 98% due to ERP integration. Customer acquisition improved by 40% through enhanced digital strategies, positioning Hágalo as a competitive leader in the hardware sector.

Challenge

Frontier Communications needed an effective way to analyze extensive customer datasets to improve customer segmentation and personalize engagement strategies. The challenge was to create an intelligent system capable of processing large amounts of data from their CRM, extracting actionable insights, and enhancing customer retention and acquisition.

Solution

Pluma Negra designed a data intelligence tool that leveraged big data analytics to segment and analyze Frontier’s customer base. By integrating this tool into Frontier’s CRM, we enabled automated, real-time data analysis, helping them identify high-value customer segments and optimize engagement strategies for each.

Result

The solution increased Frontier’s customer engagement by 60% and reduced churn rates by 25%. Additionally, the enhanced customer insights allowed Frontier to tailor their marketing and sales strategies more effectively, boosting acquisition efforts and customer loyalty.