The 9 Best AI Copywriting Tools in 2024

AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes. Such as blog posts, social media updates, and product descriptions.

Generally, this is how it works:

1. You enter a prompt that tells the tool what to create
2. The tool uses technology known as generative AI to fulfill your request (usually in a matter of seconds)
3. You ensure the text meets quality standards before publishing

When you use AI for copywriting, you can produce higher-quality content in less time. And there’s software to suit different budgets, needs, and preferences.

Here are nine of the best AI copywriting tools for 2024:

1. AI Writing Assistant

Best for: A wide range of marketing content
Pricing: $25/month

The AI Writing Assistant app comes with over 70 content writing tools.

You can produce blog articles, press releases, email newsletters, social media captions, review responses, meta descriptions. etc.

After choosing a tool, fill out a simple but specialized form to create your prompt.

This gives you more control over the resulting content. And ensures the AI has everything it needs to produce a high-quality output.

The tool will generate your content in seconds.

In some cases, you’ll have multiple copy options to choose from.

In others, you’ll have the opportunity to manually edit your text. And get useful feedback/metrics.

With the content the tool helped create, you can:

• Copy it (ready to paste elsewhere)
• Save it to the “My Content” section
• Check it for plagiarism (to ensure it’s original)

2. ContentShake AI

Best for: SEO-friendly articles
Pricing: $60/month

ContentShake AI provides everything you need to create SEO-friendly articles that are tailored to your brand.

Describe your business and specify your target audience to get started, Then, the tool will generate a list of relevant topics.

Choose any topic to see:

• The type(s) of search intent: informational, commercial, transactional, and/or navigational
• An efficiency rating, which is based on the keyword’s search volume relative to its keyword difficulty
• A list of specific content ideas

Select an idea. Then, fill out the requested details to enhance your AI prompt.

Make sure to enable the SEO boost, too. Because this gathers search data you can use to ensure your content ranks as highly as possible. 

Click “Create article” to have ContentShake AI generate your article.

You then have the option to publish, customize, or regenerate the content.

If you open the editor, you can:

• Ask the AI chatbot to make changes
• Add AI-generated images or images from Unsplash
• Review competitor data
• Get SEO, readability, and tone suggestions
• Generate promotional social media posts
• Change the content manually

3. Social Content AI

Best for: Social media content (text and images)
Pricing: $29.99/month

Social Content AI generates content for Facebook, Instagram, X, LinkedIn, Google Business Profile, and Pinterest.

Add your URL and business description to get started. Then, the tool will generate a variety of social content ideas.

Click “Generate” on your chosen idea. 

For the best results, enter your target social network(s), tone of voice, and post type. Before clicking “Generate text.”

Social Content AI will provide text. And give you the opportunity to edit it.

You can also generate AI art (illustrations) or designs (graphics with text). In the perfect size for your chosen platform and post type.

4. Jasper

Best for: Multi-asset marketing campaigns
Pricing plans: Creator ($49/month*), Pro ($69/month*), Business (custom pricing)

Jasper is AI copywriting software that provides templates for over 50 use cases.

And with a Pro or Business plan, you can access Jasper Campaigns. Which lets you create multiple assets from one brief. 

For example, you can provide the AI with information about your upcoming product launch. And have it generate a supporting blog post, press release, social media post, etc.

You can teach Jasper about your business by:

• Importing a URL
• Typing information
• Uploading files

This helps ensure that generated content matches your brand voice. And contains accurate information.

5. Copy.ai

Best for: Go-to-market content
Pricing plans: Free ($0/month), Starter ($49/month*), Advanced ($249/month*)

Copy.ai is a go-to-market platform that helps teams launch products and services.

You can use the platform’s AI copywriting tools to:

• Create content: Create product descriptions, blog posts, case studies, etc.
• Repurpose content: Adapt existing content for different purposes and platforms
• Refresh content: Update content based on your company’s latest developments or new information
• Localize content: Adapt or translate content for different geographic audiences

The platform has workflow and prompt libraries. To help you discover new use cases.

For example, one workflow template lets you turn a content brief into a long form blog post. While another lets you repurpose documents into press releases.

6. Rytr

Best for: Content that’s tailored to your tone of voice
Pricing plans: Free ($0/month), Unlimited ($9/month*), Premium ($29/month*)

Rytr allows you to create over 40 types of content that’s all designed to mirror your brand voice.

Basically, the tool analyzes different writing samples to learn about your different writing styles. And applies these styles to your AI-generated content. 

This helps maintain your brand’s specific tone of voice. And lets you create content in specific people’s voices (e.g., blog posts that sound like they were written by your CEO).

You’ll need the Unlimited plan to do one tone match. And the Premium plan to do multiple tone matches.

7. Writesonic

Best for: Up-to-date, well-researched content
Pricing plans: Free ($0/month), Chatsonic ($15/month*), Individual ($20/month*), Standard ($99/month*) 

Writesonic is an AI copywriting tool that can browse the web to access the latest information and conduct research.

The tool even cites its sources in your content. Which can help build trust with readers.

Writesonic can also automate internal linking.

In other words, it adds links to other relevant pages on your site. In a way that can benefit your SEO—and improve user engagement.

8. QuillBot

Best for: Improving your own content
Pricing plans: Free ($0/month) or Premium ($99.96/year)

QuillBot is one of the best free AI copywriting tools for creating and improving content.

It offers eight main functions:

1. Paraphraser, which rewords text in your chosen tone
2. Grammar Checker, which fixes grammatical errors in text
3. Plagiarism Checker, which ensures text is original (Premium only)
4. AI Detector, which determines whether text is AI generated
5. Summarizer, which provides text summaries
6. Citation Generator, which creates citations for webpages, books, etc.
7. Translator, which can translate text into 40+ languages
8. Flow, which allows you to generate or review text with AI and use all the other tools without switching tabs

You can use QuillBot via the website, Google Chrome extension, Microsoft Edge extension, macOS app, Word add-in, Android keyboard and app, or iOS keyboard and app.

9. Anyword

Best for: Enterprise marketing
Pricing plans: Starter ($49/month*), Data-Driven ($99/month*), Business ($499/month*), Enterprise (custom pricing) 

Anyword is an AI copywriting tool for enterprise marketing teams.

It’s designed to help with demand generation, product marketing, social media, content marketing, email marketing and operations, and marketing strategy.

One of the most interesting features is “Copy Intelligence,” which allows you to monitor the performance of published content. And discover opportunities for improvement.

You can also upload existing content (or add your URL) to train the AI on your brand voice. And create basic buyer personas.

Then, generate content with these personas in mind.

Try AI Copywriting Tools for Free

The below AI copywriting tools are available through Semrush and come with a free seven-day trial:

• AI Writing Assistant (best for a wide range of marketing content)
• ContentShake AI (best for SEO-friendly articles)
• Social Content AI (best for social media content)

Create your free Semrush account to get started. And discover what AI copywriting can do for your business.

* Discount available with annual billing