Understanding Keyword Competition in SEO and PPC
Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.Oct 07, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Oct 04, 2024
Mobile Optimization: What It Is & How to Do It
Mobile optimization is the process of improving your website‘s usability and performance on mobile devices.Sep 26, 2024
Query Deserves Freshness: What It Is & How It Works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.Sep 20, 2024
Contributor
What Is Keyword Difficulty? (& How to Measure It)
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.Aug 08, 2024
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.Jun 26, 2024
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.Jun 26, 2024
Topic Clusters for SEO: What They Are & How to Create Them
SEO topic clusters are groups of webpages used to establish authority around a particular subject.Jun 25, 2024