What is the Rephraser feature and how does it work?

Semrush Toolkits

Content Marketing

The Rephraser is a feature available in SEO Writing Assistant. It helps writers and marketers save time on rewriting short pieces of text. It uses an AI algorithm that analyzes thousands of existing articles and comes up with smart ways to rephrase your copy without losing its meaning. It works best with short bits of text (20 – 130 words). The limits for this feature are dependent on the subscription level and can be found here.

Select a part of the text you need to rephrase and a panel will appear above the text. You can either rephrase, simplify, expand, or summarize parts of your content. The AI algorithm will generate a paraphrased/simplified/extended/summarized piece of text, which you can then use.

Alternatively, you can click the Rephraser button in the right-hand menu and enter a part of the text to rephrase.

An example from SEO Writing Assistant tool showing how to use the Rephraser feature.

Example showing how to the Rephraser feature works. An arrow points to the 'Rephrase' option in the menu. The example shows two boxes of text: one with your text and the other with the rephrased text idea.

Example showing how to the Rephraser feature works. An arrow points to the 'Simplify' option in the menu. The example shows two boxes of text: one with your text and the other with the simplified text idea.

Example showing how to the Rephraser feature works. An arrow points to the 'Summarize' option in the menu. The example shows two boxes of text: one with your text and the other with the summarized text idea.

Here’s how you might use this feature:

Repurpose your original text and adapt it to various channels
Overcome “writer’s block”’ when rephrasing copy
Improve your copy to avoid tautologies and redundancies
Find new ways of structuring sentences and paragraphs
Quickly rework text if the SEO Writing Assistant detected plagiarism in your copy
Create a short summary of a longer article

Please note that the Rephraser tool should not be used without human supervision. Instead, it helps you and your writers save energy on performing routine editing work.

This feature is based on your original selection - so, there’s a chance that the generated text might need revisions. Make sure to manually check each rewritten piece of copy before publishing it. Learn more about Google’s guidelines for generated content here.

At the moment, the Rephraser works with all languages supported by OpenAI.