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    September 2024 Traffic Stats

    Global Rank:Worldwide
    82
    Country Rank:United States
    260
    Category Rank:Hospitality
    1

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    booking.com Web Traffic Statistics

    Get a snapshot of Booking.com’s online performance by viewing its most critical traffic metrics

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    booking.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In September booking.com received 547.59M visits with the average session duration 11:30. Compared to August traffic to booking.com has decreased by -14.5%.

    Total Visits last 3 months
    Sep547.59M
    Aug640.42M
    Jul674.72M
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    booking.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Booking.com's core audience is located in United States followed by Germany, and United Kingdom.

    Country
    All devices
    Desktop
    Mobile
    United States8.22%45.03M57.31%42.69%
    Germany7.59%41.58M45.32%54.68%
    United Kingdom7.52%41.16M50.42%49.58%
    Italy6.04%33.08M48.7%51.3%
    Spain5.92%32.41M37.14%62.86%
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    booking.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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    On booking.com, visitors mainly come from Direct (54.75% of traffic), followed by google.com (10.98%). In most cases, after visiting booking.com, users go to booking.com and google.com.

    booking.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Booking.com's audience also visits hotels.com, followed by kayak.com, and expedia.com.

    #1
    Visits:
    42.95M
    #2
    Visits:
    35.91M
    #3
    Visits:
    64.23M
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    booking.com Top Organic Keyword

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to booking.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

    KeywordIntentPos.VolumeCPC(USD)Traffic %
    booking
    N
    1823,0000.932.38%
    booking.com
    C
    N
    1368,0001.391.06%
    booking hotels
    T
    174,0002.310.21%
    booking.com customer service
    N
    160,5003.010.17%
    bookings
    C
    149,5000.930.14%
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    Last updated: October 12, 2024