Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October ikea.com received 268.23M visits with the average session duration 09:14. Compared to September traffic to ikea.com has increased by 4.04%.

Visits

268.23M

+4%

Pages / Visit

5.9

Avg. Visit Duration

09:14

Bounce Rate

40.59%

Total Visits last 3 months

Oct268.23M

Sep257.82M

Aug259.55M

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ikea.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ikea.com's core audience is located in Germany followed by United States, and France.

Country		All devices	Desktop	Mobile
Germany	11.36%	30.46M	36.68%	63.32%
United States	10.16%	27.25M	54.22%	45.78%
France	7.77%	20.85M	30.67%	69.33%
Poland	6.33%	16.97M	30.26%	69.74%
United Kingdom	5.92%	15.88M	42.22%	57.78%

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ikea.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Oct 2024

On ikea.com, visitors mainly come from Direct (57.52% of traffic), followed by google.com (28.69%). In most cases, after visiting ikea.com, users go to ikea.com and oppwa.com.

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ikea.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ikea.com's audience also visits willhaben.at, followed by otto.de.

willhaben.at

Visits:

38.13M

otto.de

Visits:

48.41M

See more competitors →

ikea.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

ikea.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ikea.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Germany

Oct 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
ikea	N	1	4,090,000	0.02	14.16%
ikea online	N	1	165,000	0.07	0.57%
ikea küchenplaner	N	1	90,500	0.72	0.31%
ikea kallax	N T	1	74,000	0.02	0.25%
ikea pax	N T	1	74,000	0	0.25%

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ikea.com Backlink Analytics

Analyze and track ikea.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

ikea.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

346.27K

447.58M

Unlock

ikea.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In October the number of backlinks to ikea.com has dropped by -12.8% and equals 447.58M. The amount of referring domains has dropped by -2.99% and equals 346.27K.

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ikea.com SEO Audit

Check out ikea.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

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ikea.comOctober 2024 Traffic Stats

ikea.com Web Traffic Statistics

ikea.com Traffic and Visitor Engagement