121 Blog Ideas and Topics to Write About

Not sure what to write about? These blog ideas will inspire you.

We compiled a list of topics you can write about today—regardless of your niche. Plus, prompts and advice to help you come up with your own ideas.

Blog Ideas by Topic

Good blog topics vary according to your niche (the central theme of your blog). 

But many topics work universally. Check them out below.

You can also find blog ideas by topic:

Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink 

Universal Ideas

You can tailor these blog writing topics to almost any niche. So, you’re sure to find something that will interest your audience.

1. Write about a goal you achieved and how you did it
2. Write about a mistake you made and what you learned
3. Answer frequently asked questions
4. Share your must-have toolkit 
5. Share a “day in the life” of a person in your niche
6. Share the most important truths in your niche
7. Debunk a myth
8. Ask experts to predict upcoming trends
9. Share money-saving tips relevant to your niche
10. Share eco-friendly tips relevant to your niche
11. Create a list of upcoming events
12. Compile a list of quotes
13. Write about the latest trends
14. Create a themed timeline of historical events related to your niche

Business

If your audience consists of business owners and professionals, these are some of the best blog topics to write about. 

15. Share business success stories
16. Write about business failures and why they happened
17. Interview successful business people
18. Write about industry news and share your insights
19. Create templates for key documents
20. Analyze market developments and opportunities
21. Share productivity tips
22. Write guides on sales, marketing, and other key topics
23. Create career development guides
24. Compile must-have tools and software
25. Review relevant products and services
26. Write compliance guides
27. Attend a business event and write a summary
28. Summarize the findings of an industry report

Finance

Here are some finance blog content ideas to inspire you.

29. Share budgeting advice and templates
30. Try a side hustle and write about your experience
31. Compare financial products
32. Review financial products
33. Compile the best shopping deals
34. Write investment guides for beginners
35. Share stock market predictions
36. Write about financial news and how it could impact your audience
37. Explain the basics of cryptocurrency

Side note: When writing about finance, it’s important to demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). 

Technology

Technology is great for blog article ideas. Because there’s always something new to write about. Here are some topics you could try.

38. Predict how AI will affect different industries
39. Write about the latest technological developments
40. Interview people who work in the tech industry
41. Review the latest products
42. Compare consumer electronics by category
43. Create a timeline showing how a piece of technology evolved
44. Write troubleshooting guides for common issues
45. Predict the next unicorn companies

Fashion

These are some of the top blog topics in the fashion world. Apply your own sense of style to give them a unique spin. And make sure to include high-quality images.

46. Review new clothing collections and items
47. Give clothing recommendations by body type
48. List your favorite items by theme (e.g., little black dresses)
49. “Get the look”—tell readers how to emulate a celebrity outfit
50. “Street style”—interview stylish passers-by about their outfits
51. List your staple wardrobe must-haves
52. Create style guides for different occasions
53. Write clothing, shoe, and accessory care guides
54. Provide closet organization tips
55. Share the latest sales and discount codes
56. Go to a fashion show and write about your experience

Beauty

Product reviews and tutorials usually dominate beauty blogs. But there are lots of other blog writing ideas you can try.

57. Share your beauty routine
58. Create “get the look” makeup tutorials
59. Create a beauty treatment planner for brides-to-be
60. Provide hair care tips by hair type
61. Write guides to skin care ingredients
62. Write product reviews and tutorials
63. Interview beauty influencers
64. List your favorite products by type
65. Compare designer products against dupes

Home

Help readers make their homes more beautiful or functional. Sharing unique tips and ideas will help your content stand out.

66. Write “get the look” interior design guides
67. Write guides on upcycling furniture
68. Review home decor products
69. Share organization tips for every room
70. Discuss the latest interior design trends
71. List your favorite products by category
72. Provide tips for decorating a rental
73. Create step-by-step DIY guides
74. Share holiday decor inspiration

Lifestyle

Lifestyle blogs are usually about inspiring people to live a happier life. If you focus on topics you’re passionate about, you’re more likely to connect with your readers.

75. Share your personal story
76. Go to events with your kids and review the experience
77. Write gift guides for different people and occasions
78. Ask readers to send in their problems and share your advice
79. Share tips for better sleep
80. Compile the best time-saving tips
81. Write about the benefits of meditation

Fitness

Fitness blogs should motivate and educate. Tailoring your content to people with certain goals and fitness levels will help you carve out a niche.

82. Create workout plans by goal
83. Share your own workout routine
84. Review fitness trackers and apps
85. List the upcoming races in your area
86. Share tips on recovering from injuries
87. Go to a fitness class and write about your experience
88. Share a workout playlist
89. Recommend the best workout clothes

Travel

If you’re a travel blogger, your own adventures will inspire the best blog post ideas. But these are some of the most popular topics to write about.

90. List the must-see attractions in a location
91. Share tips for getting the best photographs
92. Write packing guides for every type of trip
93. Share travel deals and money-saving tips
94. Create etiquette guides for different places and situations
95. Recommend the best restaurants in a location
96. Go on a tour and write about your experience
97. Write in-depth reviews of your accommodation
98. Create itineraries for popular trips
99. Interview locals in places you visit
100. Explain how to get around in key locations

Leisure and Entertainment

When writing leisure and entertainment blogs, you need to engage like-minded people. Don’t be afraid to inject your opinions and personality.

101. Review the latest movies
102. Create beginner’s guides for different crafts
103. Share your reading goals and progress updates
104. Create video game walk-throughs and strategy guides
105. List your favorite board games by category
106. Go to an art workshop and write about your experience
107. Rank your top 10 TV shows by genre
108. Create gift guides for franchise fans
109. Attend a sports event and write a summary
110. List the can’t-miss releases of the next year

Food and Drink

Whether you’re more of a chef or a critic, make sure to try new things. That way, you can inspire your readers to do the same. 

111. Create unique recipes for breakfast, lunch, dinner, snacks, and drinks
112. Create meal plans for different goals
113. List creative ways to use one ingredient
114. Share tips for creating meals on a budget
115. Give advice on adapting to different dietary requirements
116. Review restaurants, bars, and cafes
117. Compile a list of your favorite recipe books
118. Write about the best meal you ever had
119. Create culinary cheat sheets (e.g., measurement conversions)
120. Give an introduction to different cooking techniques
121. Create buying guides for kitchen products

Here’s a quick hack:

Use Semrush’s Keyword Magic Tool to identify blog post topics—regardless of your niche.

Enter a broad topic related to your niche and click “Search.”

Then go to the “Questions” tab. You’ll see blog topics that are worth covering. 

This is just one of many ways to find blog topic ideas. We cover other methods later in this guide.

Types of Blog Posts

Have a general idea of what to write about but need to make it more specific?

Consider the different formats your article could take.

Here are 17 types of blog posts to inspire you:

1. How-To Guides

How-to guides teach the reader how to do something. You can break the instructions down into numbered steps.

People want to solve all kinds of problems and achieve all kinds of things. So, there’s lots of potential for blog post ideas.

For example: How to Get Backlinks: 10 Strategies That Work

Ready to write your own? Use this how-to blog post template.

2. Comparison Posts

Comparison posts help readers to compare different options. Usually products, tools, or services.

For example: Who Has the Best Backlink Database? Semrush vs. Competitors [Study]

People reading these posts are typically on the verge of making a purchase decision. As a result, comparison posts can be effective at generating revenue. 

On an affiliate blog, you can earn commission from any referrals you make. 

On a business blog, you can encourage readers to pick you over a competitor. Or help readers to choose between your own offerings.

You can use this comparison article template to get started.

3. Listicles

Listicles are articles that take the form of a list. You can compile tips, products, statistics, events, quotes, and more. 

For example: 21 Best B2B Marketing Tools to Use in 2024

Listicles get 80% more traffic than other types of articles. They are also more likely to generate links and shares.

Use the listicle content template to write your own.

4. Checklists

A checklist is an exhaustive list that helps readers achieve or prepare for something. Sort of like a cross between a listicle and a how-to guide.

For example: The Ultimate Social Media Management Checklist

5. Complete Guides

A complete guide provides an in-depth explanation of a topic. You could also call it an introduction, 101, beginner’s guide, or ultimate guide.

Complete guides are great for bringing lots of related resources together. 

For example: The Complete Guide to Website Sitemaps

6. Buying Guides

Buying guides provide shopping advice for a type of product. These posts help readers understand different features and find the right fit.

For example: Buying the best coffee machine

Buying guides are great for driving traffic to your (or your affiliates’) product category pages. You can also include specific product recommendations. 

7. Interviews

Interview someone who can provide insights into your niche. Readers love to learn from others and get insight into their lives.

Plus, demonstrating experience and expertise can help with your Google rankings. 

You could interview an influencer, colleague, or industry expert. Or anyone with an interesting story to tell.

Or, get quotes from multiple people in your niche to create a Q&A.

For example: An Ecommerce Q&A: The Industry’s Best Share Their Strategies for 2022

8. Personal Stories

In addition to interviewing others, you can tell your own story. Share unique insights and experiences that others can learn from.

Being open and honest will help you build connections with your readers.

For example: How I Made $300+ In A Morning

9. Case Studies

A case study details one person’s (or organization’s) experience with something. It could be a product, service, or strategy.

On a business blog, you can talk about your own customers’ success. On an affiliate blog, you can share inspirational stories from your niche.

For example: Family team grows side hustle blog into $200,000 a year business in 18 months

10. Thought Leadership

Thought leadership is sharing your wisdom and influencing opinions. This can be a great way to start conversations in your niche and establish yourself as an authority.

For example: Zero-Click Searches Are on the Rise—But Marketers Shouldn’t Be Scared

According to Semrush research, 91.4% of organizations doing thought leadership write articles.

Interested in getting started? Check out our complete guide to thought leadership for business.

11. News Articles

Keeping an eye on the news in your niche is a great way to generate new blog post ideas. Try to add unique insights or opinions so your articles stand out.

Event and research summaries can be particularly useful.

You can share company news when you reach milestones or make changes that could impact your audience.

For example: Our Recent Traffic Data Update Brings You Better Insights

Side note: For more significant company news, consider writing a press release.

12. Review Posts

Review posts are in-depth evaluations of products, services, or experiences.

For example: The 9 Best SERP Tracking Tools Reviewed

Reviews are common on affiliate blogs. That’s because writers earn money for successful referrals.

13. Question Posts

Question posts answer one or more frequently asked questions.

For example: SEO Pricing: How Much Does SEO Cost in 2022?

Writing for a business blog? Avoid questions about customer service. Your company should answer these on FAQ pages instead.

14. Original Research

Conduct original research (such as a survey or data analysis) and share your findings in a blog post.

For example: New Report Reveals the Top AI Content and SEO Trends for 2024

Other writers may cite your findings in their own articles. This means that original research can help you generate backlinks. Which can provide more traffic and higher rankings in search engines.

Consider including infographics to make your data more engaging.

15. Gift Guides

Gift guides provide gift ideas by theme (such as occasion, recipient, or budget). They are popular on affiliate and business blogs because they drive traffic to product pages.

For example: Mother’s Day Gifts Mamas Will Love

16. Cheat Sheets

Cheat sheets or crib sheets are quick-reference guides. They help readers remember or learn key information on a topic. 

The information should be easily digestible. Try presenting it in a visual or table format.

For example: Google Search Operators Cheat Sheet

17. Templates

Create useful templates for your readers to use. These could be documents, spreadsheets, emails, or images. 

For example: 9 Marketing Report Templates & Examples for SEO, SEM & More

You may need to attach templates to your posts as downloadable files. In the body of the post, explain the benefits of using them. And provide tips on how to fill them out.

How to Find Blog Post Ideas

You don’t have to rely on lists or your imagination to come up with blog post ideas. 

Here are six content ideation techniques to help you out:

1. Research Competing Blogs

Other blogs’ ideas for content in your niche can be a valuable source of inspiration. 

You can find competitors’ blogs yourself using Google. Then have a look around and see what inspires you.

However, it is useful to know which posts are most popular with readers. Semrush’s Organic Research tool will give you that information.

Just enter a competitor’s blog domain (e.g., blogname.com) or subfolder (e.g., website.com/blog).

Then choose a location and click “Search.”

Then, head over to the “Pages” tab to see their most visited URLs. (The results are sorted by estimated Google traffic, from high to low.)

In this example, one of the most visited pages is about bee identification. If you were a gardening blogger, you might add this to your list of blog post ideas.

You can click on the URL to get more data. (Such as its keyword rankings in Google and estimated traffic.) Or click on the button beside the URL to visit the page.

That way, you can see the data and read the post yourself. And then work out how to write something even better.

Of course, you might also be inspired to write other posts. Like a butterfly identification guide.

2. Use Semrush’s Topic Research Tool

With the Topic Research tool, you can enter any blog topic to get a list of subtopics. This can help you generate more specific content ideas.

Click on any subtopic to see the following:

• Top headlines from around the web
• Popular questions people type into Google
• Related searches people type into Google

In this example, you might be inspired to write about the best food for dogs with kidney disease.

Read our guide to learn more about generating content ideas with Topic Research.

3. Ask Your Readers

You can get good blog topic ideas by asking your readers what they want.

When writing your next post, ask them to leave a comment with their suggestions. Or request ideas via your newsletter and social media channels.

Engaging with your audience in this way is a great way to build loyalty. It makes readers feel that their opinion is valued.

4. Discover Talking Points Online

In addition to asking readers directly, you can go to the places they hang out online. This gives you insight into the topics they’re talking about. 

Reddit is a good place to look. It’s a network of online communities (or forums).

Just go to reddit.com and search for a relevant topic. You can then visit any interesting communities (their names start with “r/”).

Stay in the “Hot” section to see posts that are popular right now. You can visit the “Top” section to see the most popular posts by time period.

Some communities even have a wiki or other useful resources section.

So, you should find plenty of blog topics to write about.

5. Use Google Trends

Google Trends is a free tool that shows you trending search queries and topics for writing blogs. 

To get blog article ideas, go to Google Trends and search a topic. If you want, you can change the location and time period.

The best place to find blog ideas is in the “Related topics” and “Related queries” sections.

View both the “Rising” and “Top” results.

In this example, one of the related queries is “eye makeup.” This would make a good topic idea for a makeup review blog.

Read our Google Trends guide to find out more ways to use it for content creation.

6. Find Commonly Searched Questions

When people have questions, they often go to Google. And you can provide the answer they need in a blog post. This is a great way to increase your traffic.

You can find commonly searched questions using Semrush’s Keyword Magic Tool. Start with a topical keyword then click the “Questions” filter.

This method is particularly useful when you’re not sure how to pick a blog topic. Because it gives additional data that helps you prioritize your ideas.

For example, keyword search volume (the average number of searches for the question each month). 

7. Perform Keyword Research

Keyword research is finding words and phrases that people enter into search engines. This tells you what type of content is in demand. And helps you create posts that rank higher in Google.

You’ve already learned how to find questions. But many other kinds of searches could be relevant to your blog.

To get good blog ideas, you need to focus on keywords with the right kind of search intent.

For example, someone searching “buy mattress online” is looking to make a purchase, not read a blog post about different types of mattresses. (So Google doesn’t rank any blog posts highly.)

But someone searching “best mattress for side sleepers” probably is looking to read a blog post. (Which is why Google ranks blog posts higher in the results.)

Blog keywords usually have informational search intent. In other words, the searcher is seeking information. Perhaps an answer to a question.

You can find these types of keywords with Semrush’s Keyword Magic Tool. Just enter a seed keyword related to your topic. Then select “Informational” from the “Intent” dropdown.

Alternatively, you can use keyword modifiers. Here are some words that people frequently use when searching for blog-style content:

You can select common modifiers from the left-hand menu or add them to your search using the “Include keywords” filter.

Once you’ve found promising keywords for your blogs, organize them into clusters.

Keyword clusters are groups of keywords that share the same or similar search intent.

You can target all the keywords belonging to a particular cluster on a single page.

This way, you ensure you’re covering all the related keywords. And your page ranks for multiple, similar keyword variations.

To form clusters, select your keywords and click “+ Add to keyword list.”

Provide a name for your list and click the check mark. 

Once done, click to open the list.

You’ll see all your keywords here.

Now to group your keywords into clusters, go to the “Clusters” tab and click “Cluster list.”

You’ll see your keywords grouped into clusters. Like this:

When you click on any cluster, you’ll see all the keywords that are part of that group.

Using all these keywords in your content can help you rank for the entire cluster and attract more traffic to your blog.

Start Writing Your Next Blog Post

Once you have a blog idea in mind, head over to Semrush’s SEO Writing Assistant. This tool provides actionable tips on improving reader engagement and search engine rankings.

Want to continue learning? Don’t miss these resources:

• How to write a blog post
• Blogging tips for beginners
• How to optimize your blog for search engines